Deccan Maha Cart
An eCommerce Project - Shopify Design & Development
Deccan Maha Cart was founded by Mrs.Deo in 2021. Being a proud Punekar and a longtime distributor of authentic Maharashtrian (Maharashtra, a state of India) products she turned her passion into an online business: A store offering authentic Maharashtrian groceries.
The Challenge
Design
To make the dream of Deccan Maha Cart a reality we had to start from the beginning. This included designing an ethnic logo that would drive rest of the brand design process.
Development
Shopify is one of the quickest, most economical, and most reliable platform for a fledgling business to grow by providing customized experience to customers. Our goal was to create a warm and welcoming virtual store within the constraints of our client's budget and Shopify's limited design customization.
Our Solution
Design from Scratch
To reflect our client's passion and address the needs of our target users we designed everything from scratch: Brand logo, product images, banners, text-content, and user-friendly navigation tabs.
Custom HTML & CSS Coding
Our team used custom HTML and CSS to adapt and customize the Shopify template based on the users' needs.
Our Process
Research & Analysis
We interviewed stakeholders and users and did an analysis of the current competition in the market to gain valuable insights.
Designing
Based on the insights obtained from stakeholders and users we designed an information architecture and content layout that would best address their needs.
Developing
Developing was not just implementing our design, but also ensuring that the needs of the business and the users are fully met.
Validating
Finally, we tested the draft site with stakeholders and users who mostly responded well to the simple and engaging design, but we go through minor iterations before the final launch.
The Impact
The Business Grew
The business grew in terms of sales and revenue. The existing customers were able to find and order products more easily, and new customers were added due to the convenience of an online platform.
Higher Conversions
The client and users of the website found the navigation, layout, and content simple. The simple organization of the commodities made it easy for users to find products, and our client to update the inventory. This resulted in a higher conversion rate.
Deepali Deo, founder & owner Deccan Maha Cart
Great experience with UC dezines. The choice of color combinations, logo, pictures used make the website attractive and pleasant.
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