Marian's Dream
A Website Transformation & Responsive web design
Marian’s Dream was launched in 1981 with the goal of ending pet overpopulation through public education campaigns, systemic change, and the development of infrastructure. Thanks to Marian’s Dream and other grassroots pet lovers’ groups, the number of cats/dogs that were being euthanized by U.S. shelters annually has fallen from about 12 million then to about 2 million now. [Full Case Study]
The Challenge
Outdated Website
Marian's Dream had several new projects and initiatives that were not represented on the website.
To provide information and spread awareness the website's information had to be updated and be easily accessible.
Need for a Responsive and Mobile-Friendly Website
Today, most users use mobile devices to access the web. Marian's dream was not optimized for mobile browsing, and this was resulting in declining web-traffic.
Our Solution
Our solution primarily focused on updating the content, the information architecture, and the UI (Mobile-First Responsive Web Design).
Update the Website
Updating the website's content and information architecture was crucial. This included keeping only relevant updated information and simplifying navigation elements.
Responsive Web Design
With a mobile-first approach we would be able to make the website feel very simple and comfortable for users; making it easier for users to navigate and find relevant information quickly on mobile devices.
Our Process
Defining the Challenge
We conducted extensive stakeholder interviews and heuristic evaluations of the web pages to understand the full scope of the project.
Research & Analysis
Studying similar non-profits (pet advocates and providers) helped us understand the community and individual users better.
Designing
Starting from rough sketches, we broke down and build up our assigned web pages. This gave the UI the much-needed update, making it sleek, simple, and easy to navigate.
Validating
We received positive feedback from the stakeholders and users who tested out our prototypes and their iterations. Finally, our design was fully validated and developed with minor changes to the content.
The Impact
Better User Experience
Users were able to find relevant information quickly and easily.
Increased Site Traffic
Marian's Dream saw an increase in website traffic due to the update and a responsive design that made the website more accessible to mobile users.
Satisfied Stakeholders
The stakeholders were very pleased with the redesign and appreciated the value added, ie. more site traffic and a renewed interest in their cause.
Esther Mechler, founder Marian’s Dream
Our organization found Sandy (UC Dezines) through a third party, who recommended her – and we have been very pleased with her work. Our original need was for help with making a PowerPoint more professional and attractive. Sandy created a beautiful look for the PowerPointand went on to show us some of her portfolio which included entire packages of promotional materials and even a pitch for a company that she invented. She has also worked on websites and landing pages for our organization. The look and organization of her materials is excellent. We feel we have found a gem in UCDezines and recommend them highly.
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